I revamped the email template entirely from layout to content in order to win back our subscribers.
Due to a revamped email campaign that focused on education instead of selling, we boosted email open rates to over 30%. With better retention, email marketing creates a huge potential to serve the audience. By migrating from Constant Contact to MailChimp, I was able to segment customers based on their interests, location, and vehicles to provide a better targeted message. While at SCG, I made it my goal to provide an in-depth and entertaining email each and every time.